USING PR TO RECRUIT STUDENTS
Our PR campaigns build education brands and grab the attention of students.
They work for two reasons – we eat, sleep and breathe student recruitment and we employ more journalists than most newspapers, radio or TV stations.
Thanks to our international network, we’re perfectly placed to build your fame at home and overseas.
We offer a complete portfolio of education PR services including student events, celebrity endorsement and social communications.
No one is more effective at student recruitment and education brand building than Only.
STORYTELLING TO RECRUIT STUDENTS
Storytelling is a key component of every student recruitment campaign.
Our journalists weave words into stories, our designers create impactful graphics to tell stories and our film makers use pictures and sounds to tell stories that captivate audiences on your doorstep and around the globe.
We reach students on their favorite media channels with stories that fire the imagination and get shared.
We guarantee your story will spread like butter over a hot croissant!
HIT THE HEADLINES EVERYWHERE
We have more journalists than most newspapers, magazines, TV or radio stations.
We have taken them from the world of newspapers, TV, radio and online.
They have a contacts book that’s second to none. It includes editors, reporters, columnists and bloggers.
We know how to tell a story so that it hits the headlines and we know how to distribute it so that it gains coverage in the print and broadcast media and gets talked about on social media platforms.
We’ll ensure your news spreads like wildfire across every channel and in every territory where you are targeting students.
NEED A COMMUNICATIONS STRATEGY?
When it comes to PR and communications strategies, most universities, colleges and schools come at it from their own perspective.
Attracting more students and heightening the institution’s brand is usually at the top of the agenda.
We, on the other-hand, like to focus on why students would choose your institution ahead of a rival school.
Looking at your strategy from a student’s perspective will produce fresh insights, new ideas and deliver more success.
CRISIS COMMUNICATIONS SUPPORT
If you need crisis communications support – you can call us 24/7.
We are experts at managing crisis situations which threaten the good name of universities, colleges or schools.
We usually succeed in putting a lid on crisis situations and we will lessen the impact if a story has already broken in the press and broadcast media or is causing a stir on social channels.
If you need crisis management advice, call us on 0800 612 9890 in the UK or on 1-800 400 3831 in the US or Canada.
HOW CAN WE HELP YOU?