CONTENT MARKETING STRATEGY
When it comes to recruiting students, content is the ace, king and queen of education marketing.
We create content that people want to see and students want to share.
Our strategies are built on the solid foundation of data analysis and painstaking research to identify where prospective students are to be found and what type of content will stimulate them to take action.
We take the guesswork out of content marketing so that every penny you spend, produces an exceptional ROI in terms of the quality and quantity of student leads.
CONTENT CREATION
When it comes to content creation, we have the biggest and, we believe, the best and most creative team in the education sector.
Apps, articles, blogs, games, newsletters, videos, vlogs and much more are all in a day’s work for our team of content creators.
We produce content in different languages and we control quality and deadlines by producing everything in-house.
planting CONTENT
Some argue that content placement is more important than content creation. We believe they’re both important.
No one is going to watch poor content and no one if going to see great content if it’s not distributed across the proper channels.
When it comes to distributing content, we rely on data. It takes the guesswork out of content marketing.
Hunches and gut feelings have no place in our world. Data tells us where we should be placing the content and you can’t argue with that.
CONTENT ANALYSIS
If you can’t measure it, you can’t manage it.
That’s why we put so much effort into looking at data and analyzing statistics.
If we’re doing it properly, you should see an ever-increasing ROI.
Continuous improvement is what content marketing should be all about and we’re committed to producing better and better returns, irrespective of what’s going on in the global economy.
If you want to discover more about the science and magic of content marketing dial our number.